Ahoy there! I've been busy as a hack.
Here's two articles on different elements of cystic fibrosis. Feel free to share these links with CF-ers, doctors or people with peculiar interest in disease. You know who you are...
The second relates the harder effect of the common cold on CF patients, and what to expect. Also good for parents of young CF-ers.http://www.helium.com/items/2086733-is-a-cold-worse-for-people-with-cystic-fibrosis
One discusses vitamin supplements and how I find they help CF.http://www.helium.com/items/2087730-do-vitamin-supplements-help-cystic-fibrosis
Also, please visit these suckers to bump the hits and help me earn a little from freelance writing.
Showing posts with label Copywriting. Show all posts
Showing posts with label Copywriting. Show all posts
Feb 9, 2011
Sep 13, 2010
Melbourne Show Copy Fail
I saw a poster for The Royal Melbourne show that really pointed out why companies need a skilled copywriter.
No doubt if you live in Melbourne, you've seen this poster at tram shelters and train stations. The problem is the prevalence of those unwarranted little apostrophes after Moo, Baa and Ooh. The apostrophe between a word and an s denotes ownership. This poster can be roughly translated as saying the show belongs to Moo, Baa and Ooh - and then someone screams. It could also be saying there are three stores owned or named after Moo, Baa and Ooh, and that this causes someone so much grief they have to scream Aaaggh!
Maybe Moo, Baa and Ooh take the prize for best cow, sheep and carrot cake each year, and the little kids in the picture are frustrated contenders who've had enough of the trinity's dominance? Whatever the case, if those apostrophes were inserted on purpose, the intention isn't very clear. If they were a mistake, then that's a city-wide mistake seen by lots of eyes. If you have a business that's communicating to the world, to a small local network or even to your employees, it's wise to have someone who understands language and communication. A skilled copywriter can save you from putting out what I think we can safely call a copy disaster.
No doubt if you live in Melbourne, you've seen this poster at tram shelters and train stations. The problem is the prevalence of those unwarranted little apostrophes after Moo, Baa and Ooh. The apostrophe between a word and an s denotes ownership. This poster can be roughly translated as saying the show belongs to Moo, Baa and Ooh - and then someone screams. It could also be saying there are three stores owned or named after Moo, Baa and Ooh, and that this causes someone so much grief they have to scream Aaaggh!
Maybe Moo, Baa and Ooh take the prize for best cow, sheep and carrot cake each year, and the little kids in the picture are frustrated contenders who've had enough of the trinity's dominance? Whatever the case, if those apostrophes were inserted on purpose, the intention isn't very clear. If they were a mistake, then that's a city-wide mistake seen by lots of eyes. If you have a business that's communicating to the world, to a small local network or even to your employees, it's wise to have someone who understands language and communication. A skilled copywriter can save you from putting out what I think we can safely call a copy disaster.
Apr 8, 2010
The Adventures of Freddo and the Mystery of Slater Island
It's here! A few months back, I worked as a freelance writer at Public Mojo, an advertising agency. There, based on Mojo's story, I wrote the scripts for 10 episodes of an online animation starring the great Freddo the Frog, of Cadbury fame. The end result is a fun cartoon and game that gets released day by day. It was awesome fun and I got to be the script writer of this bad boy. It's one of my first big writing jobs and thus I hope you enjoy!
Go to the site freddo.com.au and sign up, then you can watch the episodes of series 2 - the one I wrote - or see the first series (I wasn't a part of that one). It's a great little adventure, and if you aren't convinced, here's the trailer (link):
And lastly, here is the media our little Freddo adventure's been getting:
coloribus
advertolog
tweetmeme
campaignbrief
BestAdsOnTV.com
industry.bnet.com
Cadbury Freddo Game | Kids HYPE!
bannerblog
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